A strategic working session to accelerate customer engagement, field execution, and AI-enabled decision making.

Pharma commercial models are changing rapidly. Customer engagement is becoming more complex, omnichannel expectations are rising, and AI is moving from experimentation to operational necessity.
Yet many organizations struggle to translate CRM investments into real commercial impact because processes, adoption, and execution have not evolved at the same pace.
This session is designed to help commercial and marketing leaders rethink how CRM and AI can enable better customer experience, faster commercial execution, smarter prioritization and resource allocation and scalable transformation across countries and teams.

Session overview

This workshop brings together business and transformation stakeholders to explore how pharma organizations can build future-ready commercial processes powered by data, CRM, and AI.

The focus is on how commercial teams work differently when CRM becomes an engine for execution and AI becomes embedded in day-to-day decision making.

Beyond theory, the focus is on co-designing solutions and sharing first-hand insights into Microsoft’s latest Life Sciences-related innovations.

Agenda

Time Session Speakers
9:00 - 9:30 Welcome & Breakfast  
9:30 - 9:45 Introduction & Objectives Marius Vollmer, Sales Executive - AI Business Solutions, Microsoft
9:45 - 10:15 Strategic Context Susanne Lorenzen,
AI Business Solutions Sales Leader, Microsoft
10:15 - 10:35 Introduction & Partnership Sergio Romoli, General Manager Trueblue & Adeel Edhi, Managing Director Visionet
10:35 - 11:20 Session 1: CRM Co-Design & Platform Value Pharma guests from Aspen Pharma: Lisa Schenk, Sales Force Effectiveness Manager DACH, Marc-Philipp Schmidt, Head of DACH – Commercial, and Andrea Rumiano, Trueblue
11:20 - 11:35 Coffee Break  
11:35 - 12:20 Session 2: Achieving Business Value with Connectivity and Low-Code Enablement / AI Hero Use Cases Benedikt Winckler, Head of Digital Solutions, Visionet
12:20 - 12:50 Q&A Customer Priorities & Feedback  
12:50 - 13:00 Closing Marius Vollmer, Sales Executive - AI Business Solutions, Microsoft
13:00 - 13:30 Networking & Open Conversations  

 

Event Format & Flow

 
A half-day executive format designed for interaction. To make the session tangible and relevant, after a plenary session the workshop is structured around two parallel working groups.

Each group will focus on practical business scenarios and operational impact.
 
 
Plenary session: Data readiness & platform evolution
  • What data readiness means in modern pharma and med tech organizations
  • Common structural challenges observed across European markets
  • Key updates and strategic directions from Microsoft for Life Sciences, shared directly by Microsoft experts

 

Sessions: CRM process co-design and AI use-case co-design
  • Key insights emerging from the co-design sessions
  • Cross-functional priorities and next-step considerations



    <strong>Request your invitation</strong>

 

🗓️Where and When? 

8th April 2026, 9:30 – 14:00 CET

Microsoft Deutschland, Munich

Walter-Gropius-Straße 5, 80807 München, Germany

  

 

 🚀What?

Executive working sessions, half-day in person 

 

 🎤Who?

Hosted by Microsoft, Visionet & Trueblue, with and for Pharma Industry Leaders 

 

 

Munich Event Pharma and Med Tech

Sponsored by:

Visionet
trueblue - logo orizzontale

Visionet is a leading IT services firm driving digital innovation and business transformation. With global expertise in digital, data, and cloud technologies, we deliver measurable impact through enterprise modernization, Data & AI applications, and managed IT services. In the DACH region, Visionet Deutschland supports SMEs and large enterprises accelerate digital transformation as a trusted Microsoft partner, providing expert consulting, tailored implementations, and ongoing support. Leveraging ERP, CRM, Data & Analytics, and Business Applications, we enable organizations to modernize operations, unlock sustainable growth, and foster innovation.

Trueblue is a tech company specialized in digital solutions for the pharmaceutical industry. Combining deep life sciences expertise with Microsoft-based cloud technologies, Trueblue supports pharmaceutical companies in modernizing their commercial operations through CRM platforms, data & analytics solutions, and strategic consulting. Through its next-generation CRM ecosystem and advanced data capabilities, Trueblue enables organizations to improve field force effectiveness, optimize multichannel engagement, and leverage data-driven decision making. As a trusted Microsoft partner, Trueblue helps pharma companies integrate complex data environments, unlock actionable insights, and drive sustainable growth across their commercial operations.